Media Placement
We approach media placement with transparency and control. Campaigns are placed directly on Google, Meta, and other key platforms, allowing budgets to work harder, performance to be tracked clearly, and optimizations to happen in real time.
Brand
Valparaiso Senior Village
Industry
Senior Housing
Services
Media Placement
The Brief
Valparaiso Senior Village entered the market during COVID, facing stalled momentum before doors officially opened. After sitting unoccupied for over a year and undergoing a multi-month renovation, the community needed to generate demand quickly once marketing efforts began.
Digital Wolf Agency was brought in midway through renovation, tasked with supporting an aggressive lease-up timeline from a standing start.
Valparaiso
Strategic Media. Real Results
Digital Wolf developed and executed a targeted media placement strategy to maximize efficiency and impact. By leveraging data, audience insights, and platform-level targeting, campaigns were designed to drive qualified inquiries.
To support early awareness and credibility, DWA produced a flagship commercial and a supporting video series, used across paid media placements to introduce Valparaiso Senior Village to the market and accelerate trust.
Intent First Tracking
We place media where decisions are actively being made. Campaigns are built around real search behavior, referral patterns, and audience intent — not broad awareness or wasted reach.
Direct Platform Buying
Media is placed directly on platforms like Google and Meta, ensuring budgets work harder and stay transparent. More spend goes to real placements — not middlemen or unnecessary layers.
Active Optimization
DWA Campaigns are continuously monitored and refined using real performance data. Messaging, placements, and spend evolve over time to prioritize what actually converts.
Valparaiso Targeting Strategy
Rather than relying solely on broad geo-fencing, DWA focused on specific zip codes tied to income levels, medical practices, and referral behavior. This approach allowed campaigns to prioritize audiences most likely to convert, ensuring media dollars were spent where demand actually existed.
The result was a more focused, intentional media footprint built for performance, not reach alone.
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The Results
Occupancy in 16 months
Occupancy Rate for 2 Years
Census Growth
Strategic media placement drove rapid demand and sustained performance for Valparaiso Senior Village. From a standing start, campaigns helped accelerate lease-up to over 80% occupancy in just 16 months. More importantly, demand remained consistent, supporting a 95% occupancy rate for two consecutive years and nearly five-times resident census growth. These results reflect not just speed, but the quality and durability of the demand captured.
Senior Care Case Studies
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The Playbook
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Brand Identity
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Websites
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