We’re proud to share that Digital Wolf was recently featured in Senior Housing News for our work with Priority Life Care, spotlighting how the right strategy and creative execution can make a huge difference in senior living marketing.

In the article “The Playbook: Inside One Operator’s Marketing Strategy During Their Boom,” Senior Housing News examines how Digital Wolf partnered with Priority Life Care to craft a comprehensive marketing playbook tailored to their goals and audience, driving meaningful results across channels.

Tailored Strategy Meets Real Results

Rather than using generic tactics, our team focused on data-driven and audience-specific insights:

• Strategic advertising and SEO to boost website traffic and qualified inquiries.
• Strong brand messaging and consistency across content, ads, and community touch points.
• Creative direction that draws inspiration from high-end lifestyle brands, not just traditional senior living marketing.

This approach helped Priority Life Care build a playbook that resonates with prospective residents and their families, backed by metrics and consistent messaging that builds recognition over time.

Expertise That Frees Up Internal Teams

One of the biggest takeaways highlighted in the story is how DWA’s partnership freed up Priority’s internal marketing team to focus on big-picture strategy instead of being tied up with execution. Jill Record from Priority Life Care said that working with specialists gave her the time and space to push the strategic agenda further, all while ensuring the right activities were happening at the right time.

That kind of partnership mindset — where an agency isn’t just doing work, but building momentum and alignment — is exactly what we strive for here at DWA.

What This Means for Senior Living Operators

The experience shared in the article reinforces what we see in the industry:

• Marketing isn’t one-size-fits-all; it has to be tailored to the community, service offering, and audience.
• Consistent branding and messaging are a long-term advantage.
• Data and audience insights should drive strategy, not just creative execution.

We’re grateful to Senior Housing News for the feature and to Priority Life Care for trusting us as a strategic partner. If you want to learn more about how to build your own marketing playbook that drives results, let’s talk.

Visit our services page or contact us today to get started.