Brand Identity
A strong brand creates trust before a conversation ever begins. We build a cohesive brand system that clearly communicates who the community is, what it stands for, and why families should feel confident taking the next step.
Brand
Dresher Estates
Industry
Senior Housing
Services
Brand Identity
The Brief
Dresher Estates needed a brand that matched the level of care, trust, and community they provide. Their existing identity lacked consistency and failed to clearly communicate what made them different in a crowded senior living market. Without a strong visual and messaging foundation, marketing efforts felt disjointed and unmemorable.
Logo Ecosystem | Brandguide | Website | Website Dashboard | Map Support | Google My Business Listing | SemRush | Media Placement | Collateral | Photo & Video
Dresher Estates
One Program. Total Visibility. Real Move-Ins.
Digital Wolf partnered with Dresher Estates to develop a refreshed brand identity that balances warmth with professionalism. Our goal was to create a brand that felt human, welcoming, and credible while remaining flexible enough to scale across digital, print, and on-site applications.
Every element was designed with intention, ensuring the brand could support marketing, sales, and long-term growth.
How It Works
We start by defining positioning, audience perception, and brand personality. From there, our creative team develops a cohesive visual system including logo usage, color palette, typography, and supporting graphics that work across every touchpoint.
The result is a brand identity that feels unified, recognizable, and emotionally resonant.
PMS: Rubine Red C 2
HEX: D50057
RGB: 213, 0, 87
CMYK: 12, 100, 47, 1
PMS: 7546 C
HEX: 243746
RGB: 36, 55, 70
CMYK: 86, 69, 50, 46
Off White
HEX: FCF3F2
RGB: 252, 243, 242
CMYK: 0, 4, 2, 0
Black
HEX: 000000
RGB: 0, 0, 0
CMYK: 75, 68, 67, 90
White
HEX: FFFFFF
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
Sub-Heading
Body Copy
GROVER BLACK
GROVER SEMI-BOLD
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GROVER REGULAR
Let DWA Help Guide Your Brand
Senior care operators don’t need “another vendor.” They need a partner who understands NOI, census, and the complexity of today’s digital marketplace.
Digital Wolf has specialized in senior living since 2019. Our Playbook Program brings the whole system together: website, SEO, listings, reputation, social, creative, and advertising so your marketing stays aligned, measurable, and built to fill rooms.
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