The Playbook
Senior living marketing doesn’t need more tactics, it needs a system. The Playbook brings strategy, creative, and SEO together into one repeatable engine designed to increase visibility, drive qualified demand, and support real census growth where it matters most.
Brand
Priority Life Care
Industry
Senior Housing
Services
The Playbook
The Brief
Senior living operators work in one of the most competitive and regulated marketing environments today. Declining occupancy, rising acquisition costs, shifting consumer behavior, and increased competition from national brands have made growth more complex than ever.
Priority Life Care needed more than another vendor or disconnected tactic. They needed a strategic partner who could align marketing efforts across channels, simplify execution, and drive measurable results without overwhelming internal teams.
Priority Life Care
One Program. Total Visibility. Real Move-Ins.
Digital Wolf created The Playbook, a comprehensive, integrated marketing system built specifically for senior living operators. Rather than relying on isolated tactics, The Playbook unifies strategy, web, creative, and media into a single, scalable program.
By combining data-driven insights with thoughtful creative and ongoing optimization, we delivered a solution that not only increased visibility but also translated that visibility into qualified leads, tours, and long-term growth.
Want To See?
How It Works
Every Playbook engagement begins with a deep discovery phase. We analyze market conditions, competitive positioning, audience behavior, and internal business goals to build a strategy that is grounded in reality, not assumptions.
From there, we execute across key channels including SEO, paid media, content, creative, and web optimization. Performance is monitored continuously, allowing us to refine campaigns, improve conversion paths, and ensure marketing dollars are always working efficiently.
Website Traffic
New Prospects
Google Conversions
Lead Captures
Improved Tours
Partner With Digital Wolf
Senior care operators don’t need “another vendor.” They need a partner who understands NOI, census, and the complexity of today’s digital marketplace.
Digital Wolf has specialized in senior living since 2019. Our Playbook Program brings the whole system together: website, SEO, listings, reputation, social, creative, and advertising so your marketing stays aligned, measurable, and built to fill rooms.
Get Started
Senior Care Case Studies
Get Started
The Playbook
Learn More >
Brand Identity
Learn More >
Websites
Learn More >