SEO & AEO
Families don’t search the way they used to and we plan for that. By aligning SEO with AEO, we structure content to perform in search engines, local results, and AI-generated responses where decisions increasingly begin.
Brand
University Pines – Sky Active Living
Industry
Senior Housing
Services
SEO & AEO
The Brief
In a competitive senior living market, visibility isn’t just about rankings. It’s about showing up when families are actively searching for answers—often under pressure, on mobile devices, and across more than just Google’s traditional results.
University Pines needed a search strategy that increased qualified traffic, addressed common family questions clearly, and supported long-term lead generation across an evolving search landscape that now includes AI-driven results and voice-based discovery.
University Pines
Search That Serves. Not Just Ranks.
Digital Wolf approached SEO and AEO as an extension of the buyer journey, not a standalone tactic. Our strategy focused on strengthening technical foundations, improving local relevance, and structuring content around the real questions families ask when researching senior living options.
By aligning search visibility with intent—rather than chasing rankings alone—we positioned Tanglewood Trace to be both discoverable and credible at key decision moments.
A Strategic SEO System.
SEO for University Pine was built as an interconnected system, not a checklist. We began with a comprehensive audit to assess technical health, content structure, keyword alignment, and local search signals—establishing a clear baseline for performance.
From there, on-page optimization, site structure, content development, and authority-building efforts worked together to improve discoverability across organic search, local listings, and AI-driven answers. Each component informed the next, ensuring visibility gains were supported by relevance and credibility.
MONITORED PERFORMANCE
Performance is monitored continuously, with insights feeding back into ongoing refinements. As algorithms evolve and search behavior shifts, the system adapts—keeping University Pines competitive, trusted, and consistently discoverable over time.
Senior Care Case Studies
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The Playbook
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